Do you remember what it feels like to be a little kid?
DSW came to us with a problem: people just don’t think buying shoes, or shopping for them, is that fun anymore. That’s where we stepped in. We took the tired brand, gave it a facelift, and reintroduced ourselves with a print campaign and film that reminds shoppers that the hunt for the perfect shoe is supposed to be fun.
BROADCAST & ONLINE VIDEO
We collaborated with HYPEBEAST to target a new generation of DSW shoppers. We tapped into nostalgia and play with paper doll visuals, emphasizing that our styles are meant to be mixed, matched, and played with.
Hypebeast x DSW
